A travel CRM is basically a customer relationship management tool that aims to help the travel agents interact with their existing and potential customers in a more convenient and smarter manner. The CRM systems are an important tool for a travel agent and can help the travel agent with his marketing efforts. If you are a travel agent and you haven’t opted for a travel yet, here are the reasons why you should consider having one.
• Ease of use
Most of the travel CRM software available today are easy to use. They require little to no technological knowledge and can be learned within a jiffy. And the fact that most of them are online tools, you don’t really require to install any kinds of software on your system and the worry about losing your data if the system crashes.
• Wider reach
That’s perhaps the most important why you should opt for a travel CRM tool. Now, for many out there, the point wouldn’t be clear at the first go. So, let me explain it with an example. Let’s say, there is a travel agent A and he has hired a marketing executive for himself who needs to promote the various packages of the travel agency. The travel agency does not have a travel CRM software. Now, the best way the person can take of the marketing angle is to approach corporate houses or look to market its services to the general traveler by placing ads in newspapers etc.
However, if the travel agent decides to get a travel, it significantly improves the reach of the marketing executive, because with C-R-M tools, he can now send mass mailers, send out messages, keep record of the customer’s interaction and so on and so forth. And a wider reach always means increased business prospects.
• Cost Efficiency- To have the reach of a travel tool, a travel agency would need to hire more than just a couple of people. But if it decides to use the travel C-R-M, it can have the reach of all those people he would have to hire at a cost which is less than 1/10th the cost of hiring manpower. Thus, that makes travel CRM immensely cost effective, which is good news for any business.
